Why was lucky strike tobacco called toasted tobacco?

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Monte Terry asked a question: Why was lucky strike tobacco called toasted tobacco?
Asked By: Monte Terry
Date created: Thu, Sep 23, 2021 9:25 PM
Date updated: Sat, Jul 30, 2022 5:26 AM

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Top best answers to the question «Why was lucky strike tobacco called toasted tobacco»

  • In 1917, the brand debuted the slogan "It's Toasted" to tout the manufacturing method of toasting, rather than sun drying, the tobacco, a process claimed to improve the flavor of the product.

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