How much does the tobacco industry spend on advertising?

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Zoe Mante asked a question: How much does the tobacco industry spend on advertising?
Asked By: Zoe Mante
Date created: Tue, Jun 8, 2021 2:49 PM
Date updated: Fri, Jun 10, 2022 6:09 PM

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Video answer: 15 things you didn't know about the tobacco industry

15 things you didn't know about the tobacco industry

Top best answers to the question «How much does the tobacco industry spend on advertising»

  • In 2017, tobacco companies spent $9.36 billion marketing cigarettes and smokeless tobacco in the United States. This amount translates to more than $25 million each day, or more than $1 million every hour.1 Cigarette advertising and promotional expenses totaled approximately $8.64 billion in 2017—a decrease from $8.71 billion during 2016.
  • The five major U.S. smokeless tobacco manufacturers spent $576.1 million on smokeless tobacco advertising and promotion in 2019. 2 Smokeless tobacco products include dry snuff, moist snuff, plug/twist, loose-leaf chewing tobacco, snus, and dissolvable products.
  • However, even though cigarette companies spent less overall on advertising and promotion in 2019 than in 2018, they spent a larger percentage (74.7%, or about $5.7 billion) of their 2019 advertising and promotion dollars on price discounts paid to cigarette retailers than they did the year before.
  • The top tobacco companies spent 96 percent of their $8.49 billion cigarette marketing budget on point-of-sale marketing—not just advertisements, but things like discounts and product displays behind check-out counters.
  • In 2019, the largest cigarette and smokeless tobacco companies spent $8.2 billion on advertising and promotional expenses in the United States alone. 1,2 The four major U.S. cigarette companies spent $7.62 billion on cigarette advertising and promotion in 2019. 1
  • American cigarette manufacturers spent more than $8 billion on advertising and promotional expenses in 2014, according to the Federal Trade Commission, though the vast majority of that was through price discounts. That year, they spent $50 million on magazine ads, while newspaper spending was too limited to report.

Video answer: 15 things you didn’t know about the advertising industry

15 things you didn’t know about the advertising industry

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