Asked By: Zoe Mante
Date created: Tue, Jun 8, 2021 2:49 PM
Date updated: Fri, Jun 10, 2022 6:09 PM
Video answer: 15 things you didn't know about the tobacco industry
Top best answers to the question «How much does the tobacco industry spend on advertising»
- In 2017, tobacco companies spent $9.36 billion marketing cigarettes and smokeless tobacco in the United States. This amount translates to more than $25 million each day, or more than $1 million every hour.1 Cigarette advertising and promotional expenses totaled approximately $8.64 billion in 2017—a decrease from $8.71 billion during 2016.
- The five major U.S. smokeless tobacco manufacturers spent $576.1 million on smokeless tobacco advertising and promotion in 2019. 2 Smokeless tobacco products include dry snuff, moist snuff, plug/twist, loose-leaf chewing tobacco, snus, and dissolvable products.
- However, even though cigarette companies spent less overall on advertising and promotion in 2019 than in 2018, they spent a larger percentage (74.7%, or about $5.7 billion) of their 2019 advertising and promotion dollars on price discounts paid to cigarette retailers than they did the year before.
- The top tobacco companies spent 96 percent of their $8.49 billion cigarette marketing budget on point-of-sale marketing—not just advertisements, but things like discounts and product displays behind check-out counters.
- In 2019, the largest cigarette and smokeless tobacco companies spent $8.2 billion on advertising and promotional expenses in the United States alone. 1,2 The four major U.S. cigarette companies spent $7.62 billion on cigarette advertising and promotion in 2019. 1
- American cigarette manufacturers spent more than $8 billion on advertising and promotional expenses in 2014, according to the Federal Trade Commission, though the vast majority of that was through price discounts. That year, they spent $50 million on magazine ads, while newspaper spending was too limited to report.
Video answer: 15 things you didn’t know about the advertising industry